How little Placentia broke a fire powerhouse’s back – this May be the Best thing to Happen to Taxpayers – Since Howard Jarvis!

Column: The results of this ‘dangerous’ experiment are in, and may be the old guard’s worst nightmare

Burly men packed the room, arms folded across their barrel chests. There wasn’t enough space for them all. Hundreds spilled into overflow rooms.

Dangerous. Destined to fail. Deceitful. Horrific mistake.

One after another, firefighters and their union reps paraded to the microphone, trying to scare the bejeezus out of the mild-mannered councilfolk of little Placentia.

Risky gamble with people’s lives. Half-baked. Untested. Extreme.

It was 2019 and the wee city was contemplating the unthinkable — being the first to pull out of the regional (and very expensive!) Orange County Fire Authority (with its state-of-the-art water-dropping helicopters and bulldozers and hazmat equipment and swift water boats) to form its own “Fire and Life Safety Department.”

But it wasn’t just that. Placentia would do the even more unthinkable: Cleave firefighting duties from emergency medical duties.

No more (very expensive!) firefighters who are also paramedics at every call. No more 25-ton fire trucks arriving beside ambulances for routine medical mishaps. No more fire trucks and their (constant-staffing as per union contract) four-man crews accompanying those ambulances to the hospital and waiting (“wall time”) until the patient is taken by the E.R. before returning to service.

In Placentia’s proposed revolutionary setup (which is really only revolutionary in Orange and Los Angeles counties), firefighters would do the firefighting and a private ambulance company would do the emergency medical/paramedic/lifesaving.

To the old guard in that room that night, this was Armageddon. The crack that could bring down the entire dam. It had to be stopped.

“A Placentia Police Department officer, God forbid, gets shot on these streets — I tell you right now they’ll be the first ones, as they’re bleeding out, wishing OCFA was en route, not a new fire department with volunteers,” Frank Lima of the International Association of Fire Fighters told the city council. “This dangerous decision is going to put somebody standing in front of a church at a funeral and you will own it. This vote’s going to follow you and we’ll make sure of that.”

And so it went. For hours. “Your consultants are selling you snake oil. You can’t get more with less. Your consultants — I’m going to tell you right to your face,” snarled Brian Rice, president of California Professional Firefighters, searching the audience for them. “If one member, whether they’re OCFA or one of these volunteers, gets injured, I’m going to come back and I’m going to sue your ass for everything you’ve got.”

We recall thinking that Placentia was, indeed, a bit crazy at the time. Providing services regionally is, at least theoretically, the more efficient way to go.

But these are fire services we’re talking about. Unions and management have agreed to staff up to handle extreme scenarios, despite their rarity, resulting in some crazy costs.

To wit: A Los Angeles city firefighter made more than $500,000 in overtime alone last year. An Alameda County firefighter made more than $400,000 in overtime alone. An Orange County Fire Authority firefighter made more than $290,000 in overtime alone. Surely, there has to be a better way.

Understand that little Placentia – population of approximately 52,000 – has teetered on the brink of bankruptcy. Its OCFA bill jumped a stunning 47% over a decade, for zero extra personnel or services. Its general fund budget increased only 12% over that time, and its police department budget was sliced 9% to help make way for the increased costs.

Craig Green was a city councilmember that fateful night. He gazed out the giant picture windows of the trendy Golden State Coffee Roasters in the heart of Old Town and grinned. “No dead bodies in the streets,” he said.

Four years later, the results of Placentia’s “half-baked,” “dangerous,” “reckless” experiment are in. And they may be the old guard’s worst nightmare.

COSTLY AND OUTDATED

City Administrator Damien Arrula was the rudder that kept the ship steady through stormy waters. Young, energetic, plain-spoken and well-versed in economic development and management analytics, he fought back at the fear-mongering and intimidation. He laid out painstakingly detailed, data-driven analyses of the city’s actual emergency needs and how they could be met with improved safety for less money.

” ‘Unproven,’ ‘untested,’ ‘half-baked’ — these claims are false, absolutely false,” Arrula told the city councilmembers.

In fact, 56 out of California’s 58 counties already provide 911 advanced life support with private paramedic services providers. That includes nearby Riverside, San Bernardino, Ventura and San Diego counties.

Damien Arrula, Placentia’s city administrator, couldn’t get the Orange County Fire Authority to budge on rising service costs, so he took on a big challenge: starting a new city fire department. He bought equipment and is looking to hire firefighters and a chief so the department can begin operating in July 2020. (File photo by Bill Alkofer, Orange. County Register/SCNG)

“This is not only the primary model in California, but throughout most of the U.S.,” he said. “Only two counties in California do not currently use private 911 ALS paramedic services – Orange and Los Angeles.”

The city’s consultants did an enlightening “workload analysis” examining OCFA data. They found that:

  • Placentia averaged 7.1 emergency medical calls per day, and 2 calls for other emergencies, for a total of 9.1 calls.
  • That means nearly 80% of those 911 calls — 4 out of 5 — were for medical, not fire.
  • Only 0.8% of calls were for structure fires, and only 8 of those had losses exceeding $20,000.
  • 90% of calls were handled with one engine.
  • The average call duration was 23.2 minutes, with 6 to 8 minutes of response time.
  • The actual workload of an on-duty firefighter was 3.9 hours per 24-hour work period.

And despite all the chatter about how deadly a “volunteer” fire department would be, Arrula said Placentia’s new Fire and Life Safety Department would be a professional operation with professional firefighters and reserves who could help in a pinch. It would have two trucks in the city, just as OCFA did, each staffed with three rather than four firefighters. It would have two Lynch EMS ambulances carrying four trained and licensed paramedics on duty 24/7, an increase in lifesaving personnel.

OCFA’s service and firefighters are great, the city council concluded. But its model is costly and outdated. Despite intimidation and outright threats — mutual aid might be withheld by surrounding fire departments during a big emergency — the council decided that a local department controlled directly by the city would better meet its residents’ needs. Its goals were to reduce response time, improve fire prevention and improve quality of emergency medical care.

Four years down the road, the numbers speak for themselves. According to Placentia:

  • Under OCFA, the response time for fire calls was 9 minutes and 30 seconds.
  • Under Placentia’s new fire department, that shrank to 6 minutes and 21 seconds.
  • Under OCFA, the response time for emergency medical calls was 9 minutes and 30 seconds.
  • Under Lynch EMS, that shrank to 4 minutes and 48 seconds.
  • Among cardiac arrest patients in Placentia, Lynch paramedics were able to restore a pulse 58.8% of the time in 2021-22 and 54.2% of the time in 2022-23 — more than twice the national averages.

On the fiscal front, this improved performance has saved the city more than $1 million each year over what it would have paid OCFA — savings that’s expected to average out to $3 million a year over the next decade as OCFA costs continue to rise. That’s real money over the long haul: more than $30 million saved by 2032, and close to $60 million saved by 2038, according to Placentia’s projections.

And overtime? The firefighter with the most overtime pay in Placentia earned just shy of $51,000 in OT — a fraction of what the top OT earners rake in at other agencies.

“It’s been an amazing few years,” an almost-astonished Walt Lynch of Lynch EMS told the city council earlier this month. “If you asked me back then if I’d be sharing this with you today, I’m not sure I would have said yes.”

Councilmember Rhonda Shader was mayor that night back in 2019, retaining poise in the onslaught of threats. “The nimbleness of this model, it’s turning out to be more than we hoped for,” she said.

Arrula was vindicated. “This is really amazing work when you talk about fundamentally saving lives,” he said. “Really unprecedented.”

CHANGE

So what do all the purveyors of doom have to say about all this?

We reached out to several unions and union reps who had warned of death and destruction. No one was chatty on the record, but there was suspicion about the veracity of Placentia’s data.

Predictions that Placentia would be so weak it would need constant backup from surrounding agencies? The 2021 data showed 128 mutual aid calls into Placentia under the new department, versus 806 under OCFA in 2019. (It responded to 104 mutual aid calls in 2021 versus 457 in 2019; Placentia is now called upon less by its neighbors. A snub?)

In an emailed statement, OCFA said this:

“The OCFA recognizes that there are a few jurisdictions in the state that utilize a non-fire-based EMS delivery systems due to their budgetary constraints. OCFA is fortunate and proud that our leadership supports a robust and proven Fire & EMS system that puts two firefighter/paramedics (along with two additional firefighters) to the side of our patients with speed, efficiency, competence, and care.”

The takeaway here is that there are other, more economical and efficient ways to deliver emergency services, but that the forces working against change are enormous. The old guard tried hard to thwart Placentia, asking surrounding cities not to enter into mutual aid agreements to help in emergencies, asking other agencies not to bid on Placentia’s fire and life safety contracts, threatening the city with lawsuits.

But change arrived nonetheless in Placentia, and it’s coming for everyone else.

“The DNA of fire departments is to respond to EVERYTHING and help EVERY TIME,” says a white paper called “21st Century Fire and Rescue,” co-chaired by retired Anaheim Fire Chief Randy Bruegman.

“While fires may be diminishing due to better engineering, codes and enforcement along with an increased focus on community risk reduction activities, calls for service are up for every department. These calls are for help, and the calls received today are much broader in scope. The services required often fall outside the traditional scope of fire and emergency services.”

Bruegman sees real opportunity here to deploy resources differently and more effectively, as has been done in Anaheim: sending nurse practitioners or behavioral health workers or community paramedics when that makes sense, rather than running four people on a 50,000-pound fire apparatus to everything.

“We need to look at what our statistics and data are telling us: Our demand for fire and rescue calls have gone down over the last 30 years, but call volume has skyrocketed,” he said. “It’s about how we address those calls in the most efficient and effective manner.”

As technology improves, precision will increase: Soon our wearable fitness devices will be able to transmit medical information to dispatch centers. Cars will alert first responders to traffic accidents. Smart buildings will send data instantaneously on emergencies.

“That’s going to change the way we do business in the future,” said Bruegman, president and founder of the Leadership Crucible Foundation. “There’s going to be a need for fire suppression, response and rescue for many, many years to come, maybe forever, but I think it will become a small component of our overall system.”

Many folks in Placentia agree. According to its most recent audit, the city that once teetered on the bankruptcy abyss had a 17% cushion for its general fund (for you numbers types, that’s a $7.2 million unassigned fund balance, compared to expenses of $42.1 million).

Back in 2012, that fund balance was in negative territory.

Green, the former city councilman who was on the dais when the decision was made back in 2019, had served on the OCFA board of directors and has great respect for the agency. “But Placentia doesn’t need helicopters. Placentia doesn’t need bulldozers,” he said. “We wanted our city to be fiscally sustainable, and now it is. We wanted to do this — and lo and behold, it works.”

Fullerton City Manager Joe Felz – who crashed his car after drinking on election night, will retire at the end of the month

Fullerton, California

Fullerton City Manager Joe Felz, who has been leave since he crashed his car after drinking on election night, will retire at the end of the month, according to a letter Councilwoman Jennifer Fitzgerald read during Tuesday night’s City Council meeting.

“After many years working in public service, I have decided that my family now needs to be my first priority, and I will take some time away from working to spend time with my children as they enter their high school years,” read Fitzgerald from Felz’s letter while choking back tears.

In the wee hours of Nov. 9 after attending election night parties, Felz crashed his minivan within a half a mile from his house in a residential neighborhood north of downtown – driving it over a curb and into a tree. When police responded to the scene, they smelled alcohol on Felz but did not give him a breathalyzer test.

A police sergeant conducted a field sobriety test and apparently determined Felz was not drunk, according to a memo former Police Chief Dan Hughes sent to some council members later that day.

New Mayor Bruce Whitaker, who has been outspoken about the incident, wasn’t included in the email from Hughes to the rest of the council.

“Joe (Felz) has not had the opportunity to discuss with (then) Councilmember Whitaker so he asked that I delay sending it to him until he has an opportunity to do so,” read the email from Hughes, who left the city last month to take a job at Disneyland.

Whitaker previously said Felz called him the day after the crash and said he lost control of the car because he was fidgeting with loose wires underneath the steering column.

The city attorney’s office has denied requests by Voice of OC for both the police report on the crash and body camera footage. The case has been sent to District Attorney Tony Rackauckas for review.

Although the city referred a Voice of OC reporter seeking a report on the incident to an internal affairs investigator, neither the department nor City Attorney Dick Jones will confirm or deny an ongoing internal affairs investigation.

On Tuesday, Fitzgerald said Felz helped bring aboard Hughes to clean up the police department after the city was engulfed in controversy following the 2011 beating death of Kelly Thomas, a mentally ill homeless man, at the hands of Fullerton officers.

“When we needed a leader to step up and lead us through those tough times, Mr. Felz stepped up and was there,” Fitzgerald said.

“I can’t thank him enough for his decades of hard work in the city,” Councilman Greg Sebourn said.

After the meeting, Whitaker said he plans to press Rackauckas’ office for more information about the case.

Meanwhile, the city will hold a special meeting Jan. 5 to begin the selection process for an interim city manager. Human Resources Director Gretchen Beatty has been the acting city manager since the election night crash.

Spencer Custodio is a Voice of OC contributing writer. He can be reached at [email protected].

https://voiceofoc.org/2016/12/fullerton-city-manager-announces-retirement/

Police Propaganda Website Blurs Line Between Journalism and PR – paid for in part by taxpayers, and writes from a pro-public safety perspective

Website Blurs Line Between Journalism and PR – paid for in part by taxpayers, and writes from a pro-public safety perspective.

It is a gripping image — a fireman shudders with grief as his mother and family sob in his arms, during a memorial service for a fallen police officer, his brother and her son.

The photo, by Steven Georges, has the framing and emotional punch that gets the attention of judges during journalism awards season.

And that’s exactly what it did, winning Best News Photo in this year’s OC Press Club awards.

But the local publication that published the photo and accepted the award wasn’t a news publication like The Orange County Register, OC Weekly or The Daily Pilot.

It was Behind the Badge OC, a website that is staffed by many former news reporters but produced by a public relations firm, paid for in part by taxpayers, and writes from a pro-public safety perspective.

Its content consists primarily of published news releases and sleek feature stories about officers across seven local police agencies.

Since going live nearly ten months ago, Behind the Badge has garnered 19,000 followers on Facebook and now averages 80,000 unique visitors a month, according to Bill Rams, a principal at Irvine-based Cornerstone Communications, who serves at the site’s editor-in-chief.

It takes the concept of promoting the good work done by police officers and firefighters to another level. And in doing so, it has raised a few eyebrows in the world of media and public policy ethics.

The only mention of taxpayer dollars spent on the site is a disclosure statement on the About page, which states: “Some funding for this site is provided by the participating agencies.”

“Some” equates to 60 percent of the site’s total budget, Rams said. Included among the funders are police departments from Anaheim, Fullerton, Garden Grove, Westminster, La Habra, Tustin and Cypress, as well as the Anaheim Fire Department.

David Medzerian, a former Register staffer and Miami Herald reporter himself, penned a column for the Register in March criticizing Behind the Badge OC for not being more up-front with readers about its funding sources.

“The content is funded in part by agencies that the stories are about. And most readers don’t know that,” he wrote. “That critical information isn’t hidden, really, just difficult to find.”

Battling ‘Cops Behaving Badly’ Image

In an interview, Rams, a former public safety reporter for the Register, quickly acknowledged the site’s funding sources and said he and others in the organization make no attempt to present Behind the Badge OC as an objective news source.

Rams said police departments typically come up with the ideas for stories and rely on his writers to produce a professional product. The purpose, he said, is to help police agencies tell their stories in what he described as an increasingly hostile media environment.

“If you look at how law enforcement is being covered today, it’s mostly cops behaving badly, ‘allegations of inappropriate use of force,'” said Rams. “It’s mostly negative — but that’s not all that’s going on out there.”

The way police agencies typically deal with reporters and dispensing public information– assigning the responsibility to a low-level sergeant with no background in writing or news — has been ineffective, Rams said.

“When I was a reporter, the cops were never good at telling their story,” Rams said. “My experience with police officers is most of them [are] decent people — their job, I felt, was misunderstood. And I thought maybe I can be a force for helping them [explain] how complex their job is.”

In what can be best described as a twist of fate, the site’s emergence has coincided with a period of police scrutiny unmatched since Los Angeles police officers were caught on tape beating Rodney King in 1991.

The site launched in July 2014. One month later, Darren Wilson, a police officer in Ferguson MO, shot and killed Michael Brown, an unarmed black man. Brown’s death and a decision by a grand jury not to charge Wilson sparked days of rioting.

After Ferguson, incidents in New York City and Baltimore sparked protests that have seized the media and triggered a national discussion about race, excessive use of force and community policing.

The genesis of Behind the Badge OC can be traced back to police incidents that sparked protests and unrest in Anaheim and Fullerton.

One of the site’s first clients was the Fullerton Police Department, where Chief Dan Hughes was brought in after significant fallout from the fatal beating of a mentally ill homeless man named Kelly Thomas in 2011, an incident which sparked outrage and public scrutiny of law enforcement and the treatment of the homeless countywide.

“If you look at their old website, there were no pictures, there was no way to contact anybody. [Police department] websites look like they were built in the 1990s,” said Rams. “In this day and age, your website [is] how the public gets an idea of what you’re about.”

That poor communication became increasingly clear as the Fullerton department began to field calls from news outlets across the country, and websites, blogs and social media posts about Kelly Thomas proliferated online.

“I don’t know if it was just the Kelly Thomas incident, [but] over a number of months, there was misinformation being presented, not only in the press but out on blogs,” said Hughes. “We were not trained on how to communicate on blogs or social media.”

Hughes describes the website as a strategy for increasing public understanding of law enforcement, something akin to a community policing strategy.

“Who are the people patrolling our neighborhood? What are they like off duty? Do they understand what it privilege it is to serve our community?” Hughes said.

PR Response

Other funders of Behind the Badge OC include both the police and fire departments in Anaheim, where hundreds of demonstrators took to the streets in July 2012 to protest the fatal shootings of two young Latino men on consecutive days.

Jose Moreno, a member of a police community advisory board formed in response to months of public backlash, said he doesn’t have a problem with the department spending money on public relations, but questioned its effectiveness.

“The average Anaheim resident isn’t going to go to that website,” said Moreno, who is also president of Los Amigos of Orange County and ran for the Anaheim City Council in November.

Moreno also disputes the notion that local media haven’t been fair to law enforcement.

“The local media haven’t covered [the police] in a critical way. And the department in Anaheim…attack anybody who isn’t 100 percent in support of the department,” Moreno said.

To really make a difference, the site should “cover stories that lead to broader policy conversations,” he said.

It’s not uncommon for reporters to leave journalism for jobs on the so-called “dark side.” With the decline of traditional newspapers has come a growth in public relations specialists, who now outnumber reporters 5 to 1, according to the Pew Research Center.

Joel Zlotnik and Eric Carpenter, former Register reporters, both work in public relations for the Orange County Transportation Authority. Jennifer Muir, the incoming general manager of the Orange County Employees Association, is a former investigative reporter. County spokeswoman Jean Pasco wrote for the Los Angeles Times.

Several writers for Behind the Badge are career journalists, including former Register reporters Greg Hardesty and Jaimee Lynn Fletcher.

Critics like Medzerian, who now runs the University of Southern California’s Communications website, has no issues with former reporters earning a living in PR, but is concerned when they produce content that blurs the line between journalism and promotion.

In a media environment where many people are getting their news through clicks on Facebook and other social media sites, readers are less likely to visit a website’s homepage and most people won’t go looking for information about how a website is funded, Medzerian argues.

Rams, meanwhile, says that from the name of the website to the disclosure on its “About” page, Behind the Badge isn’t being coy about it’s funding.

“Our readers are smart — they’re going to figure it out. Do we need to call ourselves ‘funded-by-the-cops-dot-com?'” Rams said. “We say it’s produced by Cornerstone, you spend some time with our site, and you get the idea of what we’re about.”

Yet the site won first place awards for “Best News Photo” and “Best Feature Broadcast” from the press club, arguably the county’s most notable journalism organization.

Press club president Denis Foley, a former Register editor who is now an adjunct journalism professor at Chapman University, said the club is trying to be inclusive of all the new types of media. Public relations sites, news media and blogs can compete as long as the publications are transparent and judges are aware, Foley said.

“The way I look at it is, there’s so much stuff online, it’s really about news literacy and how readers can distinguish and evaluate different sites and where [news] is coming from,” Foley said. “I look at the About Us page for Behind the Badge, for [Voice of OC] and OC Weekly, and I think everyone is pretty clear.”

Medzerian believes Behind the Badge should disclose its funding more explicitly because there is a business relationship between writers and the subject of their stories.

“What Behind the Badge does well is give [police departments] another way to get their story out, and I like that,” Medzerian said. “What bothers me, and this is speculative, is that agencies might start to use the site as their way to get their information to readers, rather than traditional media.”

A ‘Complicated’ World

Marc Cooper, a journalism professor and Director of Annenberg Digital News at the University of Southern California, contrasts Behind the Badge with a news site embedded within the website of former Los Angeles County Supervisor Zev Yaraslovksy.

Yaraslovsky hired former reporters to staff the site and write about county news and politics.

“While there was no pretense that this was an independent publication, it did cover real news in a somewhat professional way and with a somewhat unpredictable point of view,” Cooper said. “It did not announce or intend to be a counter to the mainstream or local reporters’ covering the county – it considered itself an additional resource.”

Ultimately, Cooper thinks the disclosure question won’t matter.

While the goal of deepening the relationship between the public and law enforcement is noble, he doubts the site will have any impact at all.

“There’s a difference between public relations and community relations — PR sells a product and community relations builds relationships,” said Cooper. “And what you’ve got here is a cereal commercial, a piece of uncritical advertising that is going to convince absolutely nobody who isn’t already convinced.”

The site is a constant experiment, Rams said, and he defends his site as professional content produced by veteran reporters, worthy of publication in the Register or LA Times.

“Everything is complicated in the world right now. Law enforcement is going through a state of disruption, media is going through it,” Rams said. “Police leaders everywhere are trying to do a better job of engaging their communities.”

Contact Thy Vo at [email protected] or follow her on Twitter @thyanhvo.

https://voiceofoc.org/2015/06/website-blurs-line-between-journalism-and-pr/

Hangar Fire - "Without Litigation" - City of Tustin Already On the Hook for $90 Million in Clean-Up Costs - "Not Including the Actual Hangar Property" - and Heading for a Billion Dollars - Developers Likely Not Off the Hook Either - Property Value Assessments Undergoing Official Review - Ask Yourself - Would You Buy or Rent at the Tustin Legacy - Remember there's "Another" Hangar Too
Addicted? 1-800-662-HELP
URGENT REMINDER - if You're on Southern California Edison's - "Time to Fuck You" - "Electricity Rate Plan" - "Opt Out Now" - Call Today or Visit the Website - 1-800-810-2369